Alpine Kinetics
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BrandGuidelines

Visual identity, colors, and design system components for consistent branding across all touchpoints

Context-aware branding
Workspace theming
Download ready assets

Logo Variations

Primary and abbreviated versions designed for different contexts and applications. Each variation maintains brand consistency while optimizing for specific use cases.

Full Wordmark

Complete brand name for headers and marketing materials

Alpine Kinetics

Light Background

Alpine Kinetics

Dark Background

Download Options

Abbreviated Mark (AK)

Compact version for favicons, app icons, and small spaces

AK

Light Background

AK

Dark Background

Download Options

Brand Colors

Our color palette creates visual hierarchy and contextual meaning across all brand touchpoints. Each color serves a specific purpose in our design system.

Core Brand Gradient

Primary gradient used in the "Kinetics" portion of our logo

Light Mode

Blue → Cyan → Violet

Dark Mode

Blue → Cyan → Violet
Blue 400
rgb(96 165 250)
Cyan 300
rgb(103 232 249)
Violet 300
rgb(196 181 253)

Workspace Themes

Context-specific color schemes for different user experiences

Personal Workspace

Purple/Pink Theme

Team Workspace

Cyan/Blue Theme
Purple 500
rgb(168 85 247)
Cyan 500
rgb(6 182 212)

Typography System

Clean, modern typefaces that enhance readability and reinforce technical precision. Our typography system ensures consistency across all brand communications.

Geist Sans

Primary typeface for all interface and marketing text

The quick brown fox
jumps over the lazy dog
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()
Font Family:Geist
CSS Variable:--font-geist-sans
Usage:Body text, headings, UI

Geist Mono

Monospace typeface for code snippets and technical content

const alpine = 'kinetics'
function calculateRisk() {
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()
Font Family:Geist Mono
CSS Variable:--font-geist-mono
Usage:Code, data, coords

Typography Scale

Consistent sizing system for all text elements

Display
Heading 1
Heading 2
Heading 3
Heading 4
Large Text
Body Text
Small Text
Caption

Usage Guidelines

Best practices for implementing Alpine Kinetics brand elements consistently across all applications. These guidelines ensure brand integrity and recognition.

Best Practices

Use full wordmark for marketing materials and headers
Use abbreviated "AK" mark for compact spaces and app icons
Apply workspace colors contextually (purple for personal, cyan for team)
Maintain adequate contrast between logo and background
Use consistent gradient application across "Kinetics" text

✗
Avoid These

✗Don't modify gradient colors or logo proportions
✗Don't use logo on busy backgrounds without proper spacing
✗Don't mix workspace color schemes within the same context
✗Don't use workspace colors for neutral UI elements
✗Don't stretch, rotate, or distort logo elements

Ready to Get Started?

Experience our brand system in action within the Alpine Kinetics platform.

Alpine Kinetics

Empowering mountain people with intelligent tools that enhance human expertise and decision-making in alpine environments.

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